England Airpark/Alexandria International Airport hosted colleagues from the Public Relations Association of Louisiana – Central Louisiana Chapter for a lunch-and-learn last week.

EEIDD Marketing and Air Service Manager Leigh Ann Purvis shared the three-year journey of data analysis, relationship-building and marketing strategy that brought United Airlines back to AEX with the “Re-United” campaign.

The session concluded with a behind-the-scenes tour of the terminal and air traffic control tower.

England Airpark thanked PRAL-Central for joining the event, engaging in conversation about regional economic growth and helping spread the word about why flying local matters.