Explore Alexandria/Pineville was recognized by the Louisiana Travel Association at its annual meeting on Jan. 22 with a Louey Award for Tourism Campaign of the Year under $29,000 for its Community Heart Project.

The Community Heart Project focuses on beautifying and inspiring Central Louisiana by engaging community members in the creation of heart-shaped sculptures displayed throughout the region. The initiative highlights local culture and heritage while transforming public spaces into shared expressions of art and community pride.

Officials with Explore Alexandria/Pineville said the project reflects the organization’s mission to foster collaboration and creativity while leaving a lasting legacy for future generations. The award recognizes innovative and impactful tourism campaigns that strengthen community identity and encourage engagement.

The Louisiana Travel Association’s Louey Awards honor excellence in tourism marketing and promotion across the state.