When Courtney Morrow asked her now-fiancé Jeff Vaccaro to stop at a Crumbl Cookie store in Baton Rouge in 2021, he happily obliged. That is, until the wait time for the popular treat neared the 30-minute mark. Annoyed, he grumbled to Courtney to hand him a cookie when she finally returned. He wanted a reward for his modicum of patience. 

 

What he got was a new path in life!

 

Immediately calling friend and now business partner Casey Field, he insisted he try this new cookie craze. The LA Cookie Group was born. 

 

With their two Crumbl Cookie franchise locations putting out over 3500 cookies a day in Lafayette, Vaccaro and Field attended the Crumbl Convention in Utah in 2023 and got hyped up about adding a third store. The LSU schoolmates did some research and decided Alexandria was the perfect location for their expansion. Their newly opened store is located at 2303 S MacArthur Drive.

 

The welcome they say they’ve received in Central Louisiana is as warm as the middle of one of their made-from-scratch cookies. With over 250 variations, the company founded in 2017 puts out a weekly menu of six cookies at all of its locations. Variations of some of the traditional flavors, like chocolate chip, make regular appearances but others are seen less frequently, like the Father’s Day Toffee Cake. You must visit regularly to sample them all!

 

I visited on National Peanut Butter Cookie Day and Vaccaro shared his love of the Ultimate Peanut Butter cookie with me. It’s a peanut butter cookie stuffed with peanut butter and drizzled with a peanut butter topping. Show, don’t tell, I laughed. I plan to try one at the Grand Opening this Friday; it’s on this week’s menu along with the Toffee Cake, Blueberry Pancake, Mint Cookies and Cream, Kitchen Sink, and Semisweet Chocolate Chunk with just the right amount of coarse salt on top. 

 

Store hours are Mon-Thur 8 AM-10 PM and Fri-Sat 8 AM-Midnight. You’ll want to stop by, not just for the delicious desserts but the warm welcome you’ll receive as you walk through the door. 

 

Can you imagine the wedding reception Courtney and Jeff will have with unlimited Crumbl cookies at their disposal?! Forget Travis and Taylor. This will be the true wedding of the century!